(Solved) -AB 219 Quiz 7 Updated


AB 219 Quiz 7 NEW

AB 219 Quiz 7
 
1. Question : What is the fourth stage of the product life cycle?
 
2. Question : What is the first stage of the product life cycle?
 
 
3. Question : Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires.
 
 
4. Question : Indicate whether the statement presented is true or false.  Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing.
 
 
5. Question : Indicate whether the statement presented is true or false.  A service mark is the exclusive right to use a brand or part of a brand.  Others are prohibited from using the brand without permission.
 
6. Question : What type of brands are Fruit of the Loom and Kodak examples of?
 
7. Question : An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to?
 
8. Question : Indicate whether the statement presented is true or false.
 
9. Question : What is the third stage of the product life cycle?
 
10. Question : What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service?
 

 







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