(Solution) - Discussion ( due 11/21,3pm PST ), Case Study ( due 11/24,3pm PST )

i)Discussion: due 11/21, 3 pm PST.



 Why are each of the five Tools and Key Enablers of Demand important?  Is one more important than the other?  Why or why not?  How do they cohesively or synergistically work together? 



ii)Case Study: due 11/24, 3 pm PST.



Minitrex Case Study


Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed and in APA format.  


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