(Solution) - Discussion Question


Marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act, because you unquestionably need both to accomplish content marketing success. But time, budget constraints, staffing shortages, and a host of other aspects prevent both quality and quantity from working together on a regular basis. When it comes to health care marketing, which is better:

 

     

  • “Less is more” – Reduce volume of marketing content, minimize production costs, and focus on subjective quality at the expense of quantity?
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  • “More is more” – Provide robust marketing content at a rapid pace, increased production cost, and focus on information quantity at the expense of low quality?
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Are there instances where either of the scenarios would be suitable to use? What are the repercussions of each? So, when you have to choose sides, which do you choose?

 







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